LESSONS IN CREATIVITY + THE CREATOR SYSTEM (SIGNED)

97% of kids test as creative geniuses.
By the time we're adults, that number is 2%.

Something happened in between. This book is about that.

Lessons in Creativity is the framework I built across 20 years working inside some of the world's most creative companies. Nike. Patagonia. Chanel. Stone Island. What I kept finding wasn't that creative people were born different. They just never stopped asking the questions most of us stop asking by the time we finish school.

This is for the designer who feels like a technician. The manager who used to have ideas and now just has meetings. The parent who loved making things and forgot somewhere along the way. You didn't lose your creativity. You just stopped trusting it.

THE CREATOR SYSTEM

72% of adults lose their creative confidence by age 30. That's not a creativity problem. That's a trust problem. The Creator System is designed to rebuild it, one day at a time.

The book is the starting point. The system makes it a practice.

THE ARTIFACTS (Physical Goods)

Lessons in Creativity, Signed Copy (RRP $50)
Limited Edition Calico Bag, Series 3 Artwork (RRP $20)
The Analogue Journal, Rennie Lab Creative Confidence Journal (RRP $20)
The Manifesto Bookmark, Creative Confidence Bookmark (RRP $10)
Creative Manifesto Desk Talker with Goal Setting (RRP $5)
Creator Wrist Band "I Am The Creator" (Priceless)

THE DIGITAL KIT (Instant Access)

97% Creative Membership: Full access to the creative confidence platform (Valued at $197) - FREE with this order
Substack Premium: 6 Months Access to the Wednesdays Archive ($97)
The 30-Day Field Guide: Research-based creative challenge (Valued at $197)
The Manifesto Print: High-Res Digital download for your wall (Valued at $25)
The Library: Quarterly Author Webinar and Bonus Chapters

TOTAL VALUE: $621
Pprice: $97 AUD

Inside, you'll find 20+ years of stories and strategies from working with the world's most creative companies. Not theories. Real lessons from real decisions - the ones that worked, and the ones that didn't.

Creativity isn't reserved for designers or artists. It's for anyone who wants to think more clearly, solve problems differently, and show up with more curiosity. Whether you're an accountant, an engineer, a parent, or a founder who just feels like they've lost their edge.

"This is an exceptional book by a bloke who has been waiting for the world to catch up to him." - Tim Ross, Comedian, Writer and TV Presenter

Only 100 Calico runs are made at a time. We change the bag artwork every 100 bags. When this run sells out, this version is gone permanently. The book will still be available. This complete system at this price won't be.

Ships within 3 business days. Australian designed and shipped.