How do the choices we make each day shape the world around us? What happens to the things we create, and how do they impact others? How does innovation influence our lives, our communities, and the spaces we share?

Lessons in Creativity is a powerful exploration of creativity, offering readers a blend of personal stories, unexpected insights, and inspirational takeaways. Australian designer Ben Rennie takes readers on a journey working with some of the world's leading brands, including Chanel, Patagonia, Luxottica and Gore-Tex, to the everyday moments that shape our imagination. In this book, you'll follow Ben as he explores the tangible, personal power of creative confidence.

We underestimate the potential of our creativity, believing it belongs to artists, writers, or performers. Creativity is inherently human - it's about showing up with generosity and curiosity. Whether you're an accountant, a politician, a full-time parent, or an engineer, creativity brings fresh thinking and purpose to life.

Creativity is the foundation of our work, relationships, and life, bringing meaning and fulfillment to everything we do. If you're feeling stuck or disconnected, this book will inspire you to show up, take that first step, and re-engage your creative potential.

Lessons in Creativity is the most comprehensive and practical guide on how to rediscover your creative confidence and get 1% more creative every day. I do not believe you will find a more actionable book on the subject of creativity and human potential.

If you're having trouble accessing your creativity, the problem isn't you. The problem is that somewhere between childhood and adulthood, we're taught that creativity belongs to artists, writers, and performers. This is one of the core discoveries of Lessons in Creativity: 96% of kids believe they're creative, but only 26% of adults do. You don't lose creativity. You lose confidence in it.

How do the choices we make each day shape the world around us? What happens to the things we create, and how do they impact others? How does innovation influence our lives, our communities, and the spaces we share? These are the questions that drive this book.

Lessons in Creativity offers readers a blend of personal stories, unexpected insights, and inspirational takeaways drawn from two decades working with world-leading brands including Chanel, Patagonia, Nike, and Gore-Tex. But this isn't a business book disguised as creativity advice. These are real stories from the trenches of creative work - the failures, breakthroughs, and hard-earned lessons that shaped a career spent challenging the status quo.

We underestimate the potential of our creativity, believing it belongs to others. But creativity is inherently human - it's about showing up with generosity and curiosity. Whether you're an accountant, politician, parent, or engineer, creativity brings fresh thinking and purpose to life. Creative problem-solving isn't a bestowed gift but a choice you can make every day.

This book will show you how to reflect on your past with compassion and reimagine your future with creative confidence. It's not about becoming an artist. It's about reclaiming the creative thinking you had as a child and applying it to whatever matters most - your work, leadership, relationships, and the change you want to see in the world.

Along the way, you'll discover that creativity is the foundation of meaningful work and relationships, bringing fulfillment to everything we do. If you're feeling stuck or disconnected, this book will inspire you to show up, take that first step, and re-engage your creative potential.

Lessons in Creativity will reshape the way you think about your own capabilities and give you the tools to transform how you approach problems - whether you're leading a team, building a business, raising a family, or simply trying to think differently in a world that rewards conformity.