Ninety-six percent of kids believe they are creative. By the time we are adults, only twenty-six percent agree with that comment. Something happens in between. This book is about what.
Source · NASA / Land creativity research · 2015
Australian Business Book of the Year
Runner-up · 2025
The Signed Book is the conversation. The System is the practice you do alongside it. One book. One kit. Twelve client workshops. One year of 97 Percent — usually $97, included free.
Books are easy to finish. A system is harder to forget.
Every month, Ben runs a live workshop with his clients on a specific problem every creator runs into. Getting stuck. Shipping the work. Handling feedback. Pricing. Pitching. Finishing. Dates are locked in twelve months ahead, so you drop into the ones you need and skip the ones you don't. Everything is recorded.
By hand, from the studio south of Sydney. Run-numbered, dated.
Twelve live monthly sessions across 2026, pre-scheduled. Full replay library.
Softcover · 275 pp. · Wiley, 2025 · ISBN 978-1-394-29410-7
From Wollongong, NSW within 48 hours. Free over A$50. Carbon offset.
Lessons in Creativity is published by Wiley. You'll find it at the booksellers worth visiting. Bought here, it arrives signed — and folded into the practice you do alongside it.
The seven lines that close the book. Hand-set in the studio, letterpressed onto the bookmark, embroidered on the wristband, printed as a poster you can hang above the desk.
You don't read a manifesto. You wear it.
Every month, Ben holds a live session with his clients on a specific problem every creator runs into. Drop into the ones you need. Skip the ones you don't. Everything is recorded.
Halfway through. Time to look up. A live reset for the creative work you said you'd make this year.
A live night in Melbourne. The work you've been carrying. Put down. Picked up. Made.
Working in decades, not deadlines. Building a body of work that compounds.
This is an exceptional book by a bloke who has been waiting for the world to catch up to where his head is at.
This book is a wonderful accomplishment, a generous offering, and one juicy read.
I appreciate the extraordinary work this must have taken.
Ben Rennie has spent twenty years inside the rooms where ideas get bought, killed, or quietly shipped. Nike. Patagonia. Chanel. Stone Island. He has written for boards, walked off briefs, and signed books in warehouses he designed himself.
Lessons in Creativity is the book he wished someone had handed him at twenty-three. Four years of writing. A lifetime of soul-searching to find the lessons inside.
He still lives within a fifteen-minute walk of the ocean. He still writes every morning, by hand, before email. He still believes the long view is the only one worth taking.
Stories from these rooms shape every page of the book. · Hover to pause.
“Great tools, strategies and ideas to spark and sustain creativity. The book is outstanding. I cannot put it down.”
“A super insightful reframing of creativity. The kit is the difference. The journal sits on my desk every morning now.”
“I found Ben quite accidentally. A friend ordered the book and was offended by the parking sticker. I had to know the story. I am so glad I bought it.”
The signed book, the kit, twelve live workshops with Ben, and a year of 97 Percent — included for free.
Signed in Sydney · Ships within 48 hours · Free shipping over A$50
