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Analog · the newsletter

Useful ideas. Creative confidence. Once a week.

Join 22,500 designers, leaders, and makers rediscovering their creative spark. Short letters. No graphics. No tracking pixels.

Free. Unsubscribe in one click. Read by people at Nike, Patagonia, IDEO.

The System · Inside the kit

One book.
One kit.
Twelve workshops.
One year.

Eleven things in the bag. Books are easy to finish and easy to forget. A system is harder to forget — because it has dates on the calendar, other people in the room, and a full year of 97 Percent (usually $97) included for free.

Itemised Composed

The signed book$60
30-Day Creative Field Guide$295included
97 Percent · twelve months$97included
Analog Substack · twelve months$97included
The Analog Journalincluded
The Manifesto Bookmarkincluded
The Desk Talkerincluded
Calico Bag, Series Threeincluded
"I Am The Creator" wristbandincluded
Twelve live client workshopsheld monthly
The replay librarylifetime

01 Signed copy of Lessons in Creativity Wiley, 2025 · 275 pages · signed by hand
02 30-Day Creative Field Guide A5 softcover · printed in Sydney
03 The Analog Journal Designed at Rennie Lab · cloth-bound
04 The Manifesto Bookmark Letterpress · 350gsm
05 The Desk Talker Standing card · daily prompts
06 Limited Edition Calico Bag Series 3 · 100 per run
07 "I Am The Creator" wristband Embroidered cotton
08 97 Percent · 12 months free Members' platform · usually $97 / yr · yours free
09 Analog Substack · 12 months Paid tier · Ben's weekly writing
10 Twelve live client workshops Monthly · with Ben · pre-scheduled
11 Full replay library Workshop archive · lifetime access

Free shipping over A$50 · Ships from Sydney within 48h

The System · Full details

The System

The full creative practice. Signed book, the kit, and twelve months of live monthly workshops inside 97 Percent.

Specifications

TitleLessons in Creativity
AuthorBen Rennie
PublisherWiley, 2025
Pages275 · Softcover
ISBN978-1-394-29410-7
EditionFirst run, signed and numbered

The signing

Every copy is signed and run-numbered by hand from the studio south of Sydney. You will receive a card with your number and the date your book was packed. No two are identical.

Shipping

Ships fromWollongong, NSW
Lead time48 hours
Australia2–4 working days · Free over A$50
International7–14 days · From A$24
CarbonOffset on every order

Returns

14 days from receipt, unopened. Signed books are non-returnable once the envelope is opened. If the book arrives damaged, write to me directly and I will send a replacement on the same day.

97 Percent · The membership

Inside 97 Percent.

The belief your ideas are worth pursuing. Most adults lose it by 30. This is how you get it back. A research-anchored, practice-focused platform for creative confidence — included free for twelve months with The System.

97% Standalone membership · free with The System

Field Guide 30-day creative challenge with annual progress tracking
Assessment 9-question tool identifying your creative confidence across 4 tiers
Prompts 97 creative sparks and exercises
Brief Builder generate a creative brief in under two minutes
Research reports on creative confidence development
Lab member tools, resources, and reading
Client workshops twelve live monthly sessions with Ben
Replay library every past workshop, on demand, lifetime

Cancellable anytime. Included with The System. Or join directly at 97percent.co.

Visit 97 Percent $97 / yr

Included with The System · twelve months

Quick add · ★ 4.94 The System 10 items · 12 workshops · 12 months

A$395 A$95